Groel Design

Why Groël Was Born. Daniel Torregrossa has always been – and still is – someone who approaches his work with passion and a clear vision of how things should be done to achieve the best possible results.
In the 1950s, he identified significant gaps in the handle industry in Spain. Designs and finishes were traditional, had not evolved for years, and consumers were resistant to change. By the 1990s, he realized that the quality of hardware had dropped significantly, and he kept asking himself: “Better quality must exist somewhere.” “Whatever you do, be different. If you're different, you will stand out.” Groël Worldwide Starting from the provinces of Alicante, Valencia, Castellón, Murcia, and Albacete, Groël quickly expanded. Today, the brand has established its presence in more than 35 countries. Thanks to digitalisation, Groël now reaches markets that were once considered inaccessible. New business areas like contract projects are growing rapidly as part of this evolution. Sustainability: Our Foundation
Yes, Groël is a sustainable brand. Because we believe product and design quality cannot exist without sustainability. We fully comply with current European environmental regulations and the Sustainable Development Goals set for 2030. From eco-conscious production processes to long-lasting product life cycles and a commitment to minimizing our carbon footprint — sustainability is integrated into everything we do. But for us, sustainability goes beyond just the environment. We believe in teamwork and uphold the highest standards for the people behind our brand. We promote a timeless design philosophy, guiding clients to choose aesthetic solutions they will continue to love for years to come. This path may not always be the easiest — but we believe in going beyond time and embracing sustainability. Because the two go hand in hand.